Facebook Ads Services
It is a model wherein the advertiser will pay a certain predefined amount for a single click on their advertisements. These ads can be either text ads or image ads or video ads. It can be seen as a way of earning paid visits to your website/blog. It is a more controlled way of what you want an online user to see when they are searching for your type of products/ services.
Facebook Ads is a feature offered by Facebook to promote or advertise an existing Fan Page created by a Facebook user.
Signing up process:
Once you sign up for our PPC campaign, a Project Manager would be assigned to your campaign. He would be asking you about the nature of business, the products/services you have to offer, the intended target audience you wish to reach out to, any specific location you wish to target, etc.
Creation of a Business Page:
Facebook Ads can only be attached to a Business Page and not to an Individual’s page. Based on your Marketing requirement or depending upon the nature of your business or products/services, we would be creating an appropriate Fan Page for you.
Including a Facebook Pixel on your website:
A Facebook pixel is a small piece of code that can have a big impact on your Facebook advertising campaigns. Once you place the code on your website, it will allow you to track conversions, remarket to people who have viewed a product on your website, and create lookalike audiences.
Determining the Objective of the Campaign:
Facebook offers 10 objectives that you would want your Ad campaign to accomplish: App installs, Brand awareness, Conversions, Engagement, Lead generation, Reach, Product catalog sales, Store visits, Traffic and Video views. Once your Objective of the Campaign is defined, we would work at defining your Advert Set Parameters.
Building your Ideal Custom Audience:
Choosing an ideal Target Audience based on the Location, Age, Gender, Language spoken, Demographics, Interests, etc for better promotion of your business’s products or services.
Setting a Budget and a Schedule:
Based on the type of Campaign that you wish to pursue and your Comfortable budget, you can choose a daily or a Lifetime budget. You can also set the start and end date for your campaign or choose to start right away.
Creating your Facebook Ads:
The last stage of the Campaign would be to create an Ad otherwise called your Creative. You would be asked to choose a format and creative including images, videos, URLs, Display link text, and a Call to Action button. The look of your Facebook Ad would be based on the Advertising strategy, Campaign’s Objective, and Ad Format.
Some objectives constrain which ad formats you can use. For example, the Video Views objective allows you to choose only video ad formats and the Local Awareness objective doesn’t allow canvas ads. All of the other advertising objectives let you choose from five different ad formats: carousel, single image, single video, slideshow, and canvas.
Your Ads would be rotated periodically to test the kind of results they yield and it would help us to optimize it to yield better results.