Facebook Paid Ads
An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.
Why It’s Important
Facebook ads are so important to brands because of the extra reach, exposure, and targeting options available to brands who advertise on the network.
For every single brand that advertises on Facebook, it’s also important to be able to segment social media performance by paid vs. organic activities.
How to Use It
When you advertise on Facebook, it becomes more difficult to report on audience growth that is driven organically.
Nevertheless, for social marketers, it’s important to both understand the impact of paid advertising and avoid attributing paid Likes to successful community management tactics.
egmenting paid Likes from total Likes allows you to do just that. By separating the two, you can accurately report on community growth while still being able to identify trends in organic growth.
Organic growth trends can be used to identify successful tactics for building your audience.Segmenting fan growth also makes it possible to calculate benchmarks and set goals based on your Facebook advertising budget.
facebook advertising strategy
A strong Facebook advertising strategy uses more than one PPC strategy so that even if one underperforms, there’s another one in place to compensate. One example of a strong PPC strategy is A/B testing. When you create your ad, use Facebook’s split testing feature to test ad visuals.