SEO – Search Engine Optimization

SEO – Search Engine Optimization

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs.
Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for. Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website. You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for. The good thing is that there are hundreds of buckets, and for every single one of these buckets these scores put together in the algorithm to figure out where you rank is an opportunity for you to fill it up and rank better. So optimizing your site for search results really means getting the highest score in as many of these points as you can
SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer – the searcher. Get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.

What is SEO Strategy
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.

The Importance of SEO
SEO is important because it helps people find information and discover pages on the world wide web[www]. SEO is especially important for businesses as it ensures they’re answering their audience’s biggest questions on search engines, while driving traffic to their products and services.

What is indexing in Google Search?
Google indexing is the process of adding your website’s information into the Search index.
Googlebot processes each web page it crawls and compiles a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes.

What is the use of SEO?
If done correctly, SEO will benefit you in four ways. It will:
1.Allow your website to come up in search results for the most profitable search queries (also called keywords);
2.Improve your search engine rankings – that is, the position at which a page from your website appears in the
search engine results;
3.Improve the click through rate to your website – that is, the ratio of users who click on your result as opposed
to all others.

How seo works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

WHAT HAPPENS DURING AN SEO AUDIT?
SEOValley™ comprehensively combs through your website to search for issues—major or minor—that may be dampening your rankings. We focus on three core segments: on-page elements, technical SEO, and links. Our audits look at (but are not limited to) the following:
• On page SEO factors
• URL structures of all site domains and subdomains
• Potential redirect issues
• Potential code issues
• Potential technical issues
• External linking strategy
• Internal linking strategy
• Site content quality and strategy
• Potential crawl issues
• Current analytics data
• Potential duplicate content issues
• Sitemaps
• Current search engine indexing
• Mobile optimization
• Site architecture
• Social media presence
• Potential link preservation issues
• Site technologies
• Site speed
• Social signal impact
• Google Search Console data and errors
…and more as needed.
This list includes audit basics, but if your website has hidden issues beyond those mentioned, these basics will help us find them.

Why do you need SEO?
You need SEO to increase your share of free website traffic from search engines. According to some estimates, a total of 6.5 billion searches are performed each day. Because the top-ranked search results get almost all of this traffic, you need SEO to get your website to the top of the search result pages.

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