Website Design Services
In today’s time-crunched world, most people literally don’t have a minute to spare. This hurried pace extends to the realm of website design — your professional Web design must satisfy the demands of users with a wide range of options for viewing the Web. It’s safe to say that web design is a vital part of doing business nowadays. Even the smallest web design mistake can ruin the experience for your customers, which could end up costing you a significant amount of money.
It’s now as important — and sometimes even more so — to have a successful online presence than it is to have a successful offline presence. If someone does not like your company’s website, that’s the equivalent of a customer walking into your store, yelling out “yuck!” and then walking out and planning to never return again.
We always look at the following few factors while designing our client’s websites:
An Appealing Design (professional look and feel):
The look and feel of your page is just as important as the functionality. You only have 10 seconds to make an impression on a visitor and to let them know what they’ll get out of visiting your page. If they aren’t impressed within that time, they’ll leave. Just have simple, sharp and decent looking web pages.
Backend Services (CMS “Content Management System”):
It’s impossible to develop a great website without a functional program taking care of the backend. If you think of your website as a car, you can understand why. When friends see your shiny new sports car, they look at the sleek paint job, glistening tires, and luxurious leather seating. In the world of websites, this equates to the part of your site a user experiences directly. Just like the powerful engine in your sports car, the backend of your website is where the magic really happens. Without strong backend services, your website won’t be able to “wow” your guests. Similarly, a sports car without an engine is rendered useless. One of the best “engines” for ecommerce sites is Magento, while WordPress is a customizable CMS ideal for informational sites.
Responsive Design (Mobile-Friendly):
It enables your website to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device. A recent study also revealed that 72% people worldwide use their high facility mobile devices for browsing the internet.
Having a responsive website, you can increase the no. of visitors coming to your website, the time usually visitors spend on your website, and the scope of getting better Google ranking.
Sliding Banners on the Home Page:
The purpose of a website banner is to create a focus point to be the first thing noticed, which is why it is so critical to get a banner right as it only has mere seconds to capture the interest of a visitor and encourage staying on the website for further browsing. The only way this can happen is if that banner is appropriate, unique, and appealing to viewers, as a poorly-done banner can indicate non-professionalism.
There are certain things that every banner should include, primarily because it is usually the first thing seen by a visitor and often represents how the business or organization is perceived. A name is an obvious thing that should appear on any banner; it might also include other pertinent information such as email address, phone and fax number, street address, and more, depending on the type of organization and the website’s purpose. A catch phrase or motto is also great to include, especially one of a well-recognized brand.
If a website is confusing and difficult to navigate, your customers may leave and never return. To increase the efficiency and appeal of your site’s navigation, conduct an in-depth site review as if you are a new visitor. Note the navigation streams that make sense and those that do not. One way to improve a visitor’s ability to navigate your site easily (and help search engines crawl your site) is to add a site map. Furthermore, streamlining navigation by eliminating unnecessary or underperforming pages may decrease load time while improving the quality of your brand’s online presence.
Websites that are easy to use are more likely to garner customer interest and encourage business. Usability can be increased by displaying product and service information in a clear, concise manner. Make sure your website has all the features a customer would need for the site to be easily accessible. If a viewer is reading your blog and wants to subscribe to an email newsletter, do they have to hunt for the opt-in form? Is your contact information clearly displayed? Does the layout of your website encourage social sharing and further interaction with your brand? These key elements are essential to review when optimizing the usability of your site.
Short Loading Times:
When looking for information online, nothing aggravates visitors more than slow loading times. Customers can be turned away completely due to this issue. Testing your website ahead of time will help you pinpoint any loading time issues, and these can be fixed before your site’s official release. To increase customer retention and provide a positive user experience, periodically evaluate your website’s loading time once it has launched. Short load times give customers the information they want when they want it. If your site can’t deliver, a competitor’s site will.
Clean, SEO-Friendly Code:
Whether you’re developing new webpages or optimizing existing ones, it’s critical to have clean, SEO-friendly code. By taking the time to improve your site’s code, you can increase the overall return on investment. SEO-friendly code acts as a guide for search engine spiders by providing a clear picture of your site’s content. Certain CMS services, such as WordPress, provide plug-ins designed to simplify the process of cleaning up code and increasing search engine rankings. Since it requires little coding knowledge (if any), WordPress is a great resource for companies struggling to drive traffic to their websites.
Compatibility with Multiple Browsers:
As technology progresses, the number of internet browsers is steadily growing. From Internet Explorer and Chrome to Firefox and Safari, it can be frustrating to keep up with them all. When creating a website, it’s vital to ensure that your website is reachable from multiple browsers. Specifically, your site should load properly on all major browsers – including older versions. Failing to take this step may exclude a large section of your customer base, which can be a costly consequence for a growing business.
Integration with Social Media:
Integration with social media is no longer a novelty – it’s a requirement. As technology makes information sharing more convenient, businesses lacking social media integration fail to take advantage of what has been likened to modern day word-of-mouth advertising. Social media provides a venue in which customers can promote your brand, provide reviews, and stay in-the-know about your company’s latest news. Written and visual content, including product images and branded video, are easily distributed on platforms like Facebook, Twitter, Pinterest, and LinkedIn with the addition of social sharing buttons on your website.
Spam, spam, and more spam. That’s what some businesses receive in their comment sections, contact forms, and site forums that don’t have captcha tests in place. These tests (you’ll recognize them as the random letters and numbers typed before submitting a web-based form) differentiate humans from robots. Adding these short tests to your contact forms will ensure that only humans are able to use your site’s resources – saving your business time and money.
With the evolution of technology, newer and more advanced security risks threaten to compromise your website’s integrity. From malware and viruses to malicious apps and the threat of hackers, websites must prevent security breaches on both the front ends and back ends. Websites built to conduct online transactions, such as ecommerce sites, need additional security measures to protect customer information. To reduce the potential for browser-based threats, businesses must add SSL certificates to their websites. During development, it’s critical to review the security features included in your site’s framework and design. Businesses also need to conduct regular security checks or work with a provider who offers this service.
Between Google Analytics, Google Webmaster Tools and bing Webmaster Tools, web developers have the mechanisms necessary to accurately and efficiently calculate return on investment. For both traditional and mobile websites, these instruments can be used together to monitor traffic, engagement, and conversion rates. After digging deep into the data, it’s possible to uncover which marketing campaigns work best and which are underperforming. These valuable insights into why customers come to, stay on, and leave your website help your team perfect marketing strategies and adjust engagement techniques to maximize results. Since your branded online presence acts as a 24/7 storefront, it’s essential to simplify the outcomes measurement process by using Google Analytics along with Google and bing’s Webmaster Tools.
Irrespective Of the CMS you have requested us to redesign or develop your website on, we would be providing you a free tutorial on how to operate or do necessary changes or updates to your website.
You no longer have to rely on a webmaster to edit your website in the future.
Upon the completion of your website redesign or development, The Bizmen offers you 6 months of free website maintenance.
Any minor edits or updates would be done on your website for free for a period of 6 months starting from the day your website goes live online.