Web development is a term that is used to refer to the process of creating a website and can range from developing a single simple page to a series of complex pages. Web development encompasses several actions or practices and some of them include web design, content creation, programming, network security tasks as well as client side or server side scripting, etc. In the recent few years, web development has taken the definition of the creation of content management systems or CMS, which is the mid-step between the user and the database. In order to pursue web development as a profession, one of the most important things that you will need to consider is having expertise in programming languages.
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
Web development is also known as website development.
Web development is the coding or programming that enables website functionality, per the owner’s requirements. It mainly deals with the non-design aspect of building websites, which includes coding and writing markup.
Web development ranges from creating plain text pages to complex web-based applications, social network applications and electronic business applications.
The web development hierarchy is as follows:
• Client-side coding
• Server-side coding
• Database technology.
By balancing form and function, our web development team can build you a site that doesn’t only boost your search engine rankings but also commands attention, simplifies the user journey, and encourages sales. To do this, we follow a three-layer approach to web development.
Research and Analysis
SEOValley’s™ website development team takes time to get to know your business before proposing a plan. It’s important that we fully understand your expectations, your budget, and your requirements. During this research and analysis stage, our strategists also analyze your competitors and identify opportunities. All findings are factored into a comprehensive, easy-to-read proposal.
Client Interaction and Feedback
We’ll forge ahead once you approve the proposal. Expect our team to work with closely with you throughout the actual development process, getting your feedback at each stage and implementing necessary changes as necessary. Down to the smallest d
etail, we will conduct quality assurance processes and split testing to give you a future-proof website that exceeds your expectations.
Trial Website Demo
After all the behind-the-scenes work is complete, we’ll roll out a demo version of your new website. Review it and tell us about any changes you want done. Once everything is finalized and approved, we can launch your website while minimizing any disruption to your business.
Benefits of Custom Website Development
When using a website builder or CMS software, you’re generally given a ready-made theme to work with unless, of course, you pay to have one custom-built, though this can be expensive. This theme allows you to place certain elements on pages in preset styles and this can create an illusion of uniqueness, when you’re really restricted to the theme’s limitations. So, although you’re creating something using your own vision, it will inevitably look very similar to the hundreds, or possibly thousands, of other websites out there using the same theme.
With a custom website, there is no theme. The architecture of your website is built to your specifications and does not carry any limitations or restrictions on how the site will look. This means that no two websites that are built, look them same.
This uniqueness will also set your site apart from your competitors, allowing you to build your site around the customer journey and focusing the design and development on the narrativethat your customers are most likely to follow.
A lot of website builders and CMSs come with a lot of built-in functionality. This is to cater for as many different users as possible, allowing these systems and platforms to target the biggest possible customer base. The problem is that every website created using these platforms comes with all of this functionality, regardless of whether it needs it or not.
This bloat ware, as it is commonly known, can not only increase the complexity as a user but also affect the technical structure of the site which, in turn, can affect the time it takes the website to load.
Website load times are critical for your business, and can be the difference between landing and losing a customer, especially since users look at websites on mobile devices using mobile broadband. It’s such a big issue that Google weighed in through the DoubleClick platform, publishing a white paper on how speed affects publisher earnings, which indicates that over 50% of website visits are abandoned if a page takes longer than three seconds to load.
Custom building your website allows you to completely avoid unnecessary functionality and bloatware. In addition to avoiding unnecessary functionality, building each of the functions for your site allows you to optimise not only the functionality but also the design for these functions, further reducing load times.
Website security has always been a hot topic on the internet. However, major security breaches in the last couple of years, internet and website security has become a major focus for search engines, as well as consumers. It has gotten to the point where Google has set Chrome to automatically warn users if they’re entering any information on a form that’s hosted on a page that does not have SSL installed.
Even before this year, Google had been pushing for a web that operates under constant SSL, alluding to the fact that they may consider using SSL as part of their ranking algorithm. This, however, never seemed to catch hold, so instead of punishing website owners for non-SSL, they have put the risk squarely on the shoulders of websites who accept any form data over non-SSL pages.
Using an existing platform to build your website, whether it is a website builder or an open source CMS, opens your website up to vulnerabilities that affect all other websites using these platforms. This means that vulnerability found on another site using that platform can be used to penetrate all other websites using that version of the platform.
Using a company that builds web software eliminates a large amount of these risks through two simple processes.
1.They should always develop with SSL in mind. This will lead to fewer issues later, as the entire site should be
built from the ground up using SSL.
2.Their source code will be proprietary. They may use open source programming languages (PHP, Python, Ruby, etc),
but their code will not be released to the public. This automatically decreases the risk of a breach, as the only
way to find vulnerabilities in a custom-built site is through persistent penetration testing, which can be
resource- and time- consuming.
Scalability and Flexibility
Having a website that can easily grow as your business grows is a pivotal part of taking your business online. Therefore, having your digital presence built with a system that is both scalable to accept larger flows of traffic and flexible so that it is easy to add new functionality to the existing platform is vital for any business looking to expand in the digital world.
Website builders are neither scalable, nor flexible, meaning that their lifespan for any serious business is very limited. Once the lifespan of a website built using a website builder is reached, the business owner will have no choice but to switch to either a CMS or a custom-built website.
Open source CMSs do provide a lot more scalability and flexibility, though these come at a price and generally require the employment of a professional or company to be able to manage the system. (We started using WordPress for all our projects when we started DQ Media, but, we found the limitations and resources required to scale WordPress projects, as well as adjust them according to our needs, was a lot more expensive than just building our own web projects.)
Custom building your website allows you to create it with scalability in mind. Also, because a project that is built from the ground up has less dependent functionality built in, it is more flexible to change as you do not need to work with unnecessary functionality to upgrade your site.
Scalability and Flexibility
most important reasons to custom build your website is the ability to optimise it for your business. Although you can do a lot with open source CMSs, most of the time getting the functionality to work in a way that is optimised to help your business can be a complicated and expensive process.